FA-0568Agentic & Generative AIAI for Leaders & Business

AI Foundations, Prompt Engineering and Context Engineering

A practical, non-technical two-day workshop

Understand AI systems, practise prompt/context design and review retrieval, agents, evaluation and organisational oversight.

Introduction

Why this course

This two-day workshop develops practical AI literacy without requiring programming or machine-learning mathematics. Participants examine how model behaviour, instructions, retrieved information, tools and system context interact.

Day 1 covers foundations, language models, limitations and selected prompt exercises. Day 2 explores context, retrieval, agents, connectivity, evaluation and organisational choices at a conceptual level. The goal is informed use and system review, not complete production-system design or guaranteed control of model behaviour.

Learning outcomes

Learning outcomes

The workshop teaches participants to:

  • Explain common AI approaches and distinguish model behaviour from conventional rules and workflows.
  • Describe language-model training/inference, tokens, context and information limits.
  • Recognise variability, hallucinations, interpretability limits, bias and tool/security risks.
  • Write, test and refine scoped prompts with clear constraints and output requirements.
  • Select and organise relevant context while identifying stale, conflicting or untrusted material.
  • Explain retrieval, tool-using agents and MCP client/server connectivity at a high level.
  • Choose evaluation and oversight questions appropriate to the use case.
  • Discuss build/buy, cost, responsibility and when AI may be unsuitable.
Prerequisites

Prerequisites

  • General computer literacy and familiarity with digital tools.
  • No programming, data science, or machine learning background required.
  • Willingness to think clearly about language, instructions, and decision-making.
  • Curiosity about how AI systems behave in real-world environments.
Training outline

2 modules

·
01Day 1 — Foundations and practical prompting1 topics

1. AI concepts and boundaries

  • The problem with the word “AI”
    • Why AI is not a single thing
    • How marketing language can obscure capabilities and limitations.
  • AI vs traditional software
    • Rules-based and model-based behaviour: determinism, probabilistic outputs and overlaps.
    • Rules, logic, workflows, and automation
  • A practical view of AI approaches, not a single universal definition
    • Prediction, generation and goal-oriented behaviour in selected systems.
    • Pattern learning vs explicit instruction
  • Common categories of AI use
    • Prediction and classification
    • Generation (text, images, code)
    • Decision support and optimization
    • Planning and task execution
  • Limits of capability claims
    • Distinguish observable task performance from claims of human-like understanding.
    • Do not infer human intent from fluent output.
    • Assess reasoning-like outputs against evidence and task results.

2. How model-based systems work

  • The basic AI system pipeline
    • Data, model design, objectives, training and inference: a simplified lifecycle.
  • Learning from examples
    • Learning patterns alongside rules, objectives and other system components.
    • The role of probability in AI behavior
  • Training vs using a model
    • Training, possible updates/fine-tuning and repeated inference: different lifecycle activities.
  • Why AI outputs change
    • Randomness and probability
    • Context sensitivity
    • Environmental inputs and system state
  • Predictability and reproducibility in model-based systems
    • Deterministic components, generation settings and statistical behaviour.

3. Ways to classify systems

  • Classification by learning approach
    • Supervised learning
    • Unsupervised learning
    • Self-supervised learning
    • Reinforcement learning
  • Classification by capability
    • Narrow task-specific AI
    • General-purpose models
    • Multi-modal systems
  • Classification by autonomy
    • Assistive systems
    • Semi-autonomous systems
    • Tool-using systems with configured autonomy and oversight.
  • Risk and impact as a contextual assessment, not a universal legal taxonomy
    • Lower-consequence productivity examples.
    • Decision-support examples with relevant risks.
    • Consequential or autonomous tasks requiring stronger safeguards.
  • Why classification matters for governance, cost, and trust

4. Language models

  • What an LLM actually is
    • Text prediction at scale
    • Tokens as text units: not necessarily whole words.
  • How LLMs “generate” responses
    • Probability distributions over possible next tokens
    • Why fluent language does not equal correctness
  • Training lifecycle
    • Pretraining on large corpora
    • Instruction tuning
    • Preference and alignment tuning
  • Why LLMs sound confident even when wrong
    • Fluency bias
    • Lack of grounding
  • Practical limits of LLMs
    • Context window constraints
    • Limits of information learned during training versus current retrieved sources.
    • Sensitivity to phrasing and order

5. Limitations and risks

  • Non-determinism
    • Why the same input does not always produce the same output
    • Reproducibility challenges
  • Black-box behavior
    • Interpretability techniques and limits; generated explanations are not proof of internal causation.
    • The danger of over-interpreting justifications
  • Hallucinations
    • Fabricated or unsupported information: possible causes and verification.
    • Conditions that increase hallucination risk
  • Emergent behavior
    • Unexpected capabilities
    • Apparent performance changes: check evaluation methods and evidence.
  • Over-reliance and automation bias
    • Human trust failures
    • Deskilling risks
  • Security risks
    • Prompt injection
    • Data leakage
    • Tool misuse in agentic systems

6. Prompt design and refinement

  • What prompt engineering actually is
    • Instruction design, not magic words
  • Anatomy of a good prompt
    • Task definition
    • Role specification
    • Constraints and boundaries
    • Output format control
  • Prompt clarity and ambiguity management
    • Assumptions
    • Definitions
    • Scope limits
  • Prompt patterns to test for the selected model and task
    • Decompose a complex task into manageable parts when useful.
    • Structured output prompts
    • Request relevant evidence, checked calculations or concise rationale rather than assume displayed reasoning proves correctness.
  • Prompt anti-patterns
    • Overloaded prompts
    • Conflicting instructions
    • Implicit expectations
  • Prompt lifecycle management
    • Versioning
    • Testing
    • Iterative refinement
02Day 2 — Context, connected systems and review1 topics

7. Context engineering

  • Why prompts alone are not enough
    • The difference between instruction and environment
  • What “context” means in AI systems
    • System messages
    • Retrieved knowledge
    • Tool outputs
    • Conversation history
    • Hidden operational constraints
  • Context vs memory
    • Short-term context
    • Persistent information or memory mechanisms where the application provides them.
  • Designing effective context
    • Relevance filtering
    • Ordering and prioritization
    • Noise reduction
  • Context failure modes
    • Context overload
    • Conflicting signals
    • Stale or misleading information
  • Context engineering for non-technical roles
    • Business rules as context
    • Policies and guardrails
    • Brand/tone and applicable policy context; prompt text alone does not enforce compliance.

8. Retrieval and grounding

  • Why source checking and evaluation remain necessary
  • Retrieval-augmented generation (conceptually)
    • External knowledge sources
    • Use retrieved evidence as context; retrieval does not guarantee factual correctness.
  • Embeddings and similarity (high-level intuition)
  • Designing traceable knowledge flows
    • Source selection
    • Update frequency
    • Attribution and traceability
  • Risks of poor grounding
    • Confident misinformation
    • Outdated or biased sources

9. Agentic workflows

  • What agentic AI means in practice
    • Goals, plans, actions, feedback
  • Difference between chatbots and agents
  • Single-agent vs multi-agent systems
  • Tool-using agents
    • APIs, databases, browsers, workflows
  • Autonomy spectrum
    • Suggestion-only systems
    • Human-approved execution
    • Execution within configured permissions and limits, with risk-appropriate oversight.
  • Risks unique to agentic AI
    • Runaway behavior
    • Compounding errors
    • Actions based on unreliable outputs or an incorrectly specified objective.
  • Guardrails for agentic systems
    • Permissions
    • Limits
    • Human-in-the-loop controls

10. MCP connectivity

  • The integration problem in AI systems
  • Why tools, data, and models need standardized interfaces
  • Conceptual overview of MCP
    • Client/server access to context resources and tools, not automatic shared memory between agents.
    • Tool access
    • Separation of responsibilities
  • When MCP-style approaches make sense
  • Security and governance implications
    • Trust boundaries
    • Auditability
    • Access control

11. Evaluation and monitoring

  • Why conventional software tests need complementary model/task evaluations.
  • Defining “good enough” behavior
  • Evaluation dimensions
    • Accuracy
    • Usefulness
    • Safety
    • Consistency
  • Human vs automated evaluation
  • Monitoring AI in real use
    • Drift
    • Degradation
    • Misuse
  • Incident response for AI failures

12. Responsibility and governance

  • Ethics as a practical and organisational concern
  • Core ethical principles translated into practice
    • Fairness
    • Accountability
    • Transparency
    • Privacy
  • Organizational responsibility
    • Who owns AI decisions
    • Who approves deployment
  • Bias and representational harm
  • Legal and compliance awareness (high-level)
  • Building trust without over-promising

13. Organisational design choices

  • Build vs buy decisions
  • Choosing the right level of AI sophistication
  • Cost, risk, and value tradeoffs
  • Cross-functional collaboration
    • Product
    • Legal
    • Security
    • Operations
  • Change management and AI adoption

14. End-to-end review

  • Framing the problem correctly
  • Selecting the right AI approach
  • Designing prompts, context, tools, and oversight together
  • Embedding safety and evaluation from day one
  • Knowing when not to use AI

A programme built around your team.

Share your training goals and requirements.

AI Foundations, Prompt Engineering and Context Engineering
FA-0568

Share your requirements for this programme.

Training enquiry

AI Foundations, Prompt Engineering and Context Engineering